40 years in business.
The internet acts like you don't exist.

Traditional SEO gets you onto Google's results page. GEO gets you mentioned inside AI tool answers — ChatGPT, Claude, Perplexity, and Gemini. When someone asks one of those tools "who are the best landscapers in Auckland?", GEO is why some businesses get named and others don't.

A measure of whether AI tools — ChatGPT, Claude, Perplexity, Gemini — mention your business when asked relevant questions. These tools now answer millions of commercial queries daily, and they pull from a fixed set of well-cited, well-structured sources.

Domain Rating (DR) is Ahrefs' 0–100 score for how trusted and authoritative your website is, based mainly on who links to it. The more reputable websites that link to yours, the higher your score. It directly affects where you rank in Google and whether AI tools treat your site as a reliable source.

Google's official 0–100 score measuring how fast and technically sound your website is, tested on a real mobile device. Google uses this score as a ranking signal — a slow site ranks lower, full stop. Under 50 is considered failing. 90+ is the target for competitive industries.

LCP measures how long it takes for the biggest visible element on the page — usually the hero image or main heading — to fully load on a visitor's screen. It's one of Google's three Core Web Vitals, which directly influence search rankings. Google's passing threshold is under 2.5 seconds.

A backlink is a link from another website pointing to yours. Google treats each backlink as a vote of trust — but the quality of who's linking matters far more than quantity. A link from Master Landscapers NZ, Auckland Council, or a national media outlet is worth hundreds of random directory listings.

Organic traffic is visitors who find your website through unpaid search results — people who Googled something relevant and clicked your listing. Unlike paid ads, organic traffic costs nothing per click and compounds over time as your rankings improve. It's the most sustainable source of inbound leads.

The free Google listing that shows your business in Maps and in the info panel when someone searches your company name. It includes your reviews, photos, opening hours, services, and a link to your website. For local businesses, it's often the first thing a prospect sees — before they visit your site.

Invisible code added to your website pages that tells Google (and AI tools) exactly what your business is, what services you offer, where you're located, and what your credentials are. Without it, Google has to guess. With it, you can appear in rich results — star ratings, FAQs, and featured answers — and AI tools can cite you accurately.

Experience, Expertise, Authoritativeness, Trustworthiness — Google's framework for evaluating whether content comes from a credible source. High E-E-A-T is a key factor in ranking well and being cited by AI tools. Credentials, client case studies, and industry awards all count — but only if they're actually on your website.

The page of results you see after searching on Google. Page 1 means the top 10 results. "Ranking on the SERP" means appearing in those results. Studies consistently show that over 90% of clicks go to page 1 — page 2 is effectively invisible. Position 1–3 captures the majority of those clicks.

Name, Address, Phone — the three pieces of business information that must appear identically everywhere online (website, Google Business Profile, directories, social media). If your name is "Holland Landscaping" in one place and "Holland Landscaping & Garden Services Ltd." in another, Google's trust in your listing drops.